What Is Pinterest? The Social Network Of Tasteful And Creative People

What Is Pinterest? The Social Network Of Tasteful And Creative People

What Is Pinterest? The Social Network Of Tasteful And Creative People

I use Facebook a lot to keep in touch with my family and friends. I like to share photos, status updates, check-ins, and more. On social networking site, FaceBook.

Businesses and users can promote and explore their interests by pinning images and videos on virtual bulletin boards on the image-based social media network, Pinterest. Pinterest has evolved into a highly-effective selling tool for online businesses due to its visual nature and retail-friendly audience.

How Does Pinterest Work?

How does the site work and what is it like to use it? Pinterest is a social network that allows users to visually share and discover new interests by posting images or videos to their own or others’ boards. A collection of pins, usually with a common theme, and browsing what other users have pinned is what a collection of pins is. Using a visual orientation, the social network is very much focused on the concept of a person’s lifestyle, allowing you to share your tastes and interests with others and discover those of like-minded people.

Recently they have even added a “Pinterest Lens” feature to their app. Lens lets you discover ideas inspired by anything you point your Pinterest camera at.

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Other Social Networks

As with most other social networks, people can perform standard social networking functions such as following their friends, liking and commenting on other users’ boards, re-pinning content to their boards, sharing others’ media on Facebook and Twitter or via email.

There was tremendous growth on the board back in the year. For the first time, every surpassed email as a sharing medium and outpaced Facebook, which is the last thing many thought would ever happen. The demographic of the pinboard is 40% male and it is the third-largest social network on the internet.

What Makes Pinterest Valuable To Businesses?

According to a recent study, more than 95 percent of piny users have researched products on piny, and almost 90 percent of them have bought something because of what they saw on piny. This high level of intent gives pins more direct marketing potential than any other social network, making a presence on pins a highly recommended option for businesses that sell online.

The Value Of A Post Has A Longer Lifespan

When a user or business posts content to a social media site, that post has an average lifespan where visibility and impact diminish over time. Website traffic and sales lead obtained through pins are more likely to last longer than posts on any other social media website. Without advertising, social media posts have an average shelf life of a couple of hours, whereas businesses sometimes get leads after 30 days or more on websites such as Pinterest.

More Followers Mean Greater Brand Awareness

The more people you have following your brand, the more impact your pins have. Before the introduction of the Smart Feed, the content on pins was displayed in chronological order, but that has changed now. Similar to the changes Facebook made to its News Feed, Smart Feed is an advanced technology that determines which pins users see in their feeds, and brands with a large number of followers often get greater visibility.

Use Buy Buttons To Get Sales Leads

A feature that will be a boon to retailers was introduced by Pinterest in 2015. Businesses that use buyable pins can purchase products from their pins on the board. When users click on the Buy It button in a brand’s images, they will be taken to a landing page where they can check out using Apple Pay. Huge rewards are expected for online retailers during the holiday season because of this new feature.

How Businesses Succeed On Pinterest

Quality, Frequency, and Consistency are some of the qualities that will find the greatest success on Pinterest. The network is driven by a passionate and engaged community, so it is important to create a board that demonstrates the ideas and inspiration behind your brand. It is possible to grow an audience that is likely to share and buy your products by posting great content regularly.

By using other boards, brands can increase their reach and find creative ways to reuse content. It’s possible to create a compelling image and share it with your followers when your company publishes a new post or video. To maximize the reach and distribution of their content, some businesses schedule pins on group boards.

The most sales-oriented social media network available to retailers today is Pinterest. It’s not only possible for brands to create a loyal and engaged audience that actively shares exciting products with other users, but they can also enable people to click to buy the item without ever leaving the website. Unlike most other social media, a pin is a place for shoppers and people to connect with friends, so it’s a good place for stores to focus their efforts on courting them.


I’ve been using Pinterest for about a year now and it has completely changed my life. I’ve learned so much about photography and myself and my interests. It’s a great tool for finding inspiration. I’ve even used it to find jobs. It’s a great social networking tool to share your creativity with the world!

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